Meditative and minimal visual identity that promises the discerning tea drinker rest, purification and indulgence

Meditative and minimal visual identity that promises the discerning tea drinker rest, purification and indulgence

Meditative and minimal visual identity that promises the discerning tea drinker rest, purification and indulgence

Meditative and minimal visual identity that promises the discerning tea drinker rest, purification and indulgence

Meditative and minimal visual identity that promises the discerning tea drinker rest, purification and indulgence

Project overview

Project overview

Project overview

Project overview

Project overview

SEN tea was founded by Australian naturopath Gabrielle Carlson, whose vision was to create a range of teas that combines herbal teas and organic ingredients with traditional and contemporary naturopathic knowledge to produce infusions with excellent flavour profiles as well as therapeutic benefits. The brand’s packaging and tone needed to live up to and position the product around the luxury and simplicity inherent to the tea-drinking ritual.

SEN tea was founded by Australian naturopath Gabrielle Carlson, whose vision was to create a range of teas that combines herbal teas and organic ingredients with traditional and contemporary naturopathic knowledge to produce infusions with excellent flavour profiles as well as therapeutic benefits. The brand’s packaging and tone needed to live up to and position the product around the luxury and simplicity inherent to the tea-drinking ritual.

SEN tea was founded by Australian naturopath Gabrielle Carlson, whose vision was to create a range of teas that combines herbal teas and organic ingredients with traditional and contemporary naturopathic knowledge to produce infusions with excellent flavour profiles as well as therapeutic benefits. The brand’s packaging and tone needed to live up to and position the product around the luxury and simplicity inherent to the tea-drinking ritual.

SEN tea was founded by Australian naturopath Gabrielle Carlson, whose vision was to create a range of teas that combines herbal teas and organic ingredients with traditional and contemporary naturopathic knowledge to produce infusions with excellent flavour profiles as well as therapeutic benefits. The brand’s packaging and tone needed to live up to and position the product around the luxury and simplicity inherent to the tea-drinking ritual.

SEN tea was founded by Australian naturopath Gabrielle Carlson, whose vision was to create a range of teas that combines herbal teas and organic ingredients with traditional and contemporary naturopathic knowledge to produce infusions with excellent flavour profiles as well as therapeutic benefits. The brand’s packaging and tone needed to live up to and position the product around the luxury and simplicity inherent to the tea-drinking ritual.

Our idea

Our idea

Our idea

Our idea

Our idea

We created a minimal word mark for the brand SEN, allowing the key herbal ingredient to hero on each pack as a simplified icon. This created a brand that is minimal and refined, with plenty of white space that played to the expansive and meditative mood that the tea-range is crafted to evoke, whilst also paying homage to the Chinese heritage of tea drinking culture.

We created a minimal word mark for the brand SEN, allowing the key herbal ingredient to hero on each pack as a simplified icon. This created a brand that is minimal and refined, with plenty of white space that played to the expansive and meditative mood that the tea-range is crafted to evoke, whilst also paying homage to the Chinese heritage of tea drinking culture.

We created a minimal word mark for the brand SEN, allowing the key herbal ingredient to hero on each pack as a simplified icon. This created a brand that is minimal and refined, with plenty of white space that played to the expansive and meditative mood that the tea-range is crafted to evoke, whilst also paying homage to the Chinese heritage of tea drinking culture.

We created a minimal word mark for the brand SEN, allowing the key herbal ingredient to hero on each pack as a simplified icon. This created a brand that is minimal and refined, with plenty of white space that played to the expansive and meditative mood that the tea-range is crafted to evoke, whilst also paying homage to the Chinese heritage of tea drinking culture.

We created a minimal word mark for the brand SEN, allowing the key herbal ingredient to hero on each pack as a simplified icon. This created a brand that is minimal and refined, with plenty of white space that played to the expansive and meditative mood that the tea-range is crafted to evoke, whilst also paying homage to the Chinese heritage of tea drinking culture.

Next - Rhizome Advisory Group

Next - Rhizome Advisory Group

Next - Rhizome Advisory Group

Next - Rhizome Advisory Group

Next - Rhizome Advisory Group