Insurance council of Australia

Insurance Council of Australia: A Platform for Clarity, Resilience, and Public Trust

Insurance Council of Australia: A Platform for Clarity, Resilience, and Public Trustr

Insurance Council of Australia: A Platform for Clarity, Resilience, and Public Trust

Insurance Council Australia

Insurance Council of Australia

Sector
Insurance / Government / Public Information

Sector
Insurance / Government / Public Information

Services
Information Architecture, UX Design, Content Strategy, Document Management, Accessibility, Search Integration

Sector
Insurance / Government / Public Information

Services
Information Architecture, UX Design, Content Strategy, Document Management, Accessibility, Search Integration

Sector
Insurance / Government / Public Information

Services
Information Architecture, UX Design, Content Strategy, Document Management, Accessibility, Search Integration

Project overview

The Insurance Council of Australia (ICA) is the peak national body representing the general insurance industry. YSN partnered with ICA to deliver a modern, accessible, and highly structured digital platform that could support their dual mission: informing the public and advocating for industry resilience during times of crisis.

Our Approach
This project demanded a platform that could serve multiple audiences — including policyholders, insurers, regulators, and communities impacted by disaster. The site needed to present complex information in clear, accessible formats while remaining responsive to high-pressure events such as floods, bushfires, and pandemics.

Key features included:

Custom search functionality with topic suggestions, filters, and direct access to codes, policies, and reports
A redesigned General Insurance Code of Practice section with structured content, key documents, and version control
Accessible visual design (WCAG 2.1 AA) to support vulnerable and at-risk users
Centralised data hub for industry insights, catastrophe reporting, and claim statistics
Modular content architecture for rapid publishing during emergencies
Easy access to public tools including calculators, claim checklists, and disaster recovery advice

Impact
The platform reinforces ICA’s leadership as a trusted source of public information — improving both crisis response and long-term policy engagement.

Key outcomes:

Clearer communication of insurance codes and rights for Australian consumers
Easier access to resources for those affected by disaster events
Improved navigation for industry professionals and media
Higher content engagement across regional and metro audiences

www.insurancecouncil.com.au

The Insurance Council of Australia (ICA) is the peak national body representing the general insurance industry. YSN partnered with ICA to deliver a modern, accessible, and highly structured digital platform that could support their dual mission: informing the public and advocating for industry resilience during times of crisis.

Our Approach
This project demanded a platform that could serve multiple audiences — including policyholders, insurers, regulators, and communities impacted by disaster. The site needed to present complex information in clear, accessible formats while remaining responsive to high-pressure events such as floods, bushfires, and pandemics.

Key features included:

Custom search functionality with topic suggestions, filters, and direct access to codes, policies, and reports
A redesigned General Insurance Code of Practice section with structured content, key documents, and version control
\Accessible visual design (WCAG 2.1 AA) to support vulnerable and at-risk users
Centralised data hub for industry insights, catastrophe reporting, and claim statistics
Modular content architecture for rapid publishing during emergencies
Easy access to public tools including calculators, claim checklists, and disaster recovery advice

Impact
The platform reinforces ICA’s leadership as a trusted source of public information — improving both crisis response and long-term policy engagement.

Key outcomes:

Clearer communication of insurance codes and rights for Australian consumers
Easier access to resources for those affected by disaster events
Improved navigation for industry professionals and media
Higher content engagement across regional and metro audiences

www.insurancecouncil.com.au

The Insurance Council of Australia (ICA) is the peak national body representing the general insurance industry. YSN partnered with ICA to deliver a modern, accessible, and highly structured digital platform that could support their dual mission: informing the public and advocating for industry resilience during times of crisis.

Our Approach
This project demanded a platform that could serve multiple audiences — including policyholders, insurers, regulators, and communities impacted by disaster. The site needed to present complex information in clear, accessible formats while remaining responsive to high-pressure events such as floods, bushfires, and pandemics.

Key features included:

Custom search functionality with topic suggestions, filters, and direct access to codes, policies, and reports
A redesigned General Insurance Code of Practice section with structured content, key documents, and version control
Accessible visual design (WCAG 2.1 AA) to support vulnerable and at-risk users
Centralised data hub for industry insights, catastrophe reporting, and claim statistics
Modular content architecture for rapid publishing during emergencies
Easy access to public tools including calculators, claim checklists, and disaster recovery advice

Impact
The platform reinforces ICA’s leadership as a trusted source of public information — improving both crisis response and long-term policy engagement.

Key outcomes:

Clearer communication of insurance codes and rights for Australian consumers
Easier access to resources for those affected by disaster events
Improved navigation for industry professionals and media
Higher content engagement across regional and metro audiences

www.insurancecouncil.com.au

The Insurance Council of Australia (ICA) is the peak national body representing the general insurance industry. YSN partnered with ICA to deliver a modern, accessible, and highly structured digital platform that could support their dual mission: informing the public and advocating for industry resilience during times of crisis.

Our Approach
This project demanded a platform that could serve multiple audiences — including policyholders, insurers, regulators, and communities impacted by disaster. The site needed to present complex information in clear, accessible formats while remaining responsive to high-pressure events such as floods, bushfires, and pandemics.

Key features included:

Custom search functionality with topic suggestions, filters, and direct access to codes, policies, and reports
A redesigned General Insurance Code of Practice section with structured content, key documents, and version control
Accessible visual design (WCAG 2.1 AA) to support vulnerable and at-risk users
Centralised data hub for industry insights, catastrophe reporting, and claim statistics
Modular content architecture for rapid publishing during emergencies
Easy access to public tools including calculators, claim checklists, and disaster recovery advice

Impact
The platform reinforces ICA’s leadership as a trusted source of public information — improving both crisis response and long-term policy engagement.

Key outcomes:

Clearer communication of insurance codes and rights for Australian consumers
Easier access to resources for those affected by disaster events
Improved navigation for industry professionals and media
Higher content engagement across regional and metro audiences

www.insurancecouncil.com.au

The Insurance Council of Australia (ICA) is the peak national body representing the general insurance industry. YSN partnered with ICA to deliver a modern, accessible, and highly structured digital platform that could support their dual mission: informing the public and advocating for industry resilience during times of crisis.

Our Approach
This project demanded a platform that could serve multiple audiences — including policyholders, insurers, regulators, and communities impacted by disaster. The site needed to present complex information in clear, accessible formats while remaining responsive to high-pressure events such as floods, bushfires, and pandemics.

Key features included:

Custom search functionality with topic suggestions, filters, and direct access to codes, policies, and reports
A redesigned General Insurance Code of Practice section with structured content, key documents, and version control
Accessible visual design (WCAG 2.1 AA) to support vulnerable and at-risk users
Centralised data hub for industry insights, catastrophe reporting, and claim statistics
Modular content architecture for rapid publishing during emergencies
Easy access to public tools including calculators, claim checklists, and disaster recovery advice

Impact
The platform reinforces ICA’s leadership as a trusted source of public information — improving both crisis response and long-term policy engagement.

Key outcomes: